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Freelance Journalist & Editor

Mandy_Carr photo.jpg

I'm passionate about helping fashion, entertainment and lifestyle brands live and communicate their sustainable practices. Sustainability is increasingly important to consumers, so it's essential to effectively share your commitment to ethical sourcing, carbon footprint reduction, and circular economy models with your clients. With over 8 years of experience as a journalist, editor, and communications professional, I have a proven ability to create content strategies that resonate with diverse audiences and drive significant growth. 

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Current Projects: 

 

  • Freelance Writer, The Cool Down: I communicate complex topics in an accessible way and empower others to take action. I cover everything from fashion and entertainment sustainability to climate news to trending sustainable social media. 
     

  • Co-Chair, Sierra Club Atlantic Chapter’s Environmental Education Committee: I launched a multimedia environmental activism book club for high school students to discuss and learn about climate issues.
     

  • Editorial Director, Sierra Club’s NYC Group Newsletter:  I spearheaded the transition of the newsletter to a digital format to engage more members. 
     

  • Senior Writer, JanSport Blog, Masthead Media: I produce shoppable content for the retail site, integrating product placements to enhance brand visibility and drive revenue growth. I pitch and write engaging lifestyle, pop culture, fashion, and wellness articles that resonate with the Gen-Z audience. This includes a piece for JanSport's special collection, resulting in a top 5 ranking for driving customer referrals and top 10 overall performance in Q3.
     

  • Senior Producer, New York Women in Communications WomenHeard Podcast: Played a key role in shaping the podcast's content by identifying timely and relevant themes, such as environmentalism, AI, healthcare, and politics.

 

Experience: 

 

  • Developed and executed content strategies that resulted in consistent top-performing articles with over 100,000 views for a website section, using SEO, keyword research and Google Trends.

  • Increased article views by 50% for a non-profit organization by implementing effective social media and editorial strategies. 

  • Grew audience by 18.6% for blog through data-driven content strategies, consistent posting, and active social media engagement.

  • Identified an untapped opportunity to engage the student member community through the launch of an Instagram account, leading to 1000% growth within a year.

  • Secured coveted interviews with high-profile individuals, including Benedict Cumberbatch. 

  • Cultivated strong relationships with publicists to ensure access to press rooms, securing interviews with actors at events like San Diego and New York Comic-Con, PaleyFest and Tribeca TV Festival.

  • Contributed to the success of two start-up ventures by providing strong editorial guidance and support. 
    Successfully maintained a blog for over 11 years. 

 

My versatile background enables me to thrive under pressure and adapt quickly to new challenges, whether thrown into a TV show press room for the first time or launching an Instagram account with limited experience. My analytical skills have also helped me thrive. I’ve grown websites, social platforms, and newsletter audiences through analytics-driven strategies. I believe in the power of experimentation and data-driven decision-making to deliver impactful results across industries.

 

If you are a sustainable brand or organization and want your content to inspire action, contact me for opportunities. 

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